My Name Is Bruce is now available for purchase via the following online retailers: 

Blu-Ray Disc - My Name is Bruce
Amazon OnDemand - My Name is Bruce
iTunes - My Name is Bruce

Original Note from Bruce about the successful 2008 Promo Tour:
Hey, folks, here are the tour dates and venues for My Name is Bruce. Barring union strikes, hurricanes, flat tires or diptheria, I will be personally appearing at each of these cities to introduce the film and do a spirited Q&A afterward. Please bear in mind, this isn't a "signing," so I recommend that the only thing you bring is your smiling face. I will be doing the 3 major show every day - roughly the 7:00, 9:30 and midnight screenings I look forward to seeing you all there!

10/26/2008 Austin, TX: Alamo Drafthouse
Black Curtain screening/premiere
with Harry Knowles.
320 E 6th Street
Austin, TX 78701

10/31-11/2/2008 NYC: The Sunshine Theatre
143 E Houston St
New York, NY 10002

11/5/2008 Philadelphia, PA: The Ritz
400 Ranstead Street
Philadelphia, PA  19106

11/7/2008 Boston, MA: Kendall Theatre
1 Kendall Square
Cambridge, MA 02139

11/9/2008 Hartford, CT: Cinema City
235 Brainard Rd
Hartford, CT 06114

11/12/2008 New Haven, CT: Criterion Cinemas
86 Temple St
New Haven, CT 06510

11/14/2008 Baltimore, MD: Harbor East
645 S. President Street,
Baltimore, MD 21202

11/15/2008 Washington D.C.: E Street Theatre
555 11th Street NW
Washington, DC 20004

11/19/2008 Columbus, OH: Landmark's Gateway Theater
1550 N. High St.
Columbus Ohio 43201

11/20/2008 Toledo, OH: Levis Commons
3201 Levis Commons Blvd
Perrysburg, OH 43551

11/21-23/2008 Detroit, MI: Main Art Theatre
118 N Main St,
Royal Oak, MI

11/28-30/2008 Chicago, IL: Century Centre Theatre
2828 N Clark St
Chicago, IL 60657

12/1/2008 Decatur, IL: Huston's Avon Theatre
426 N. Water St.
Decatur, Illinois 62523

12/3/2008 Madison, WI "Sundance" Theatre
Hilldale Mall
430 N. Midvale Blvd
Madison, WI 53705

12/5-7/2008 Minneapolis, MN:Lagoon Theatre
1320 Lagoon, Avenue
Minneapolis, MN 55408

12/12/2008 Seattle, WA: Varsity
4329 University Way NE
Seattle, WA 98105

12/13-14/2008 Portland, OR: Fox Theatre (AKA Fox Tower 10)
846 SW Park Ave
Portland, OR 97205

12/15/2008 Medford, OR: Tinseltown USA
651 Medford Center
Medford, OR 97501

12/17/2008 San Francisco, CA: Bridge Theatre
3010 Geary Blvd
San Francisco, CA 94118

12/18/2008 Berkeley, CA: California Theatre
2113 Kittredge Street (Between Oxford and Shattuck)
Berkeley, CA 94704

12/19-21/2008 Los Angeles, CA: Nuart Theatre
11272 Santa Monica Blvd
Los Angeles, CA 90025
Bridge Theatre



My Name is Bruce


My Name is Bruce is the heroic struggle of a small mining town (Gold Lick, Oregon) to rid itself of a vengeful monster. Guan-di (Jamie Peck), the Chinese god of war and protector of the dead, has been unleashed by cemetery desecrating teenagers to protect the graves of Chinese miners lost in a deadly cave-in of yesteryear.

The deadly demon’s mission is to eradicate all those who transgressed against the tomb (relatives included), which is virtually the entire population of Gold Lick. The inbred community has to find a solution so Jeff (Taylor Sharpe), the sole survivor of a deadly Guan-Di encounter, takes it upon himself to kidnap his idol, Bruce Campbell (Bruce Campbell), star of countless B-movie horror films, and recruit him to be their local savior.

Mortified at first, Bruce eventually goes along with Jeff’s prank, convinced that it’s all an elaborate birthday present from his agent (Ted Raimi), and begins to enjoy the spoils of being a movie hero, including free liquor and Jeff’s attractive mother, Kelly (Grace Thorsen).

But Jeff’s scheme goes horribly wrong when his hero, known more for fighting directors than mythical warriors, haphazardly leads the town in battle against Guan-Di. Confronted by a monster that’s not a guy in a rubber suit, and with the blood of innocents on his hands, Bruce abandons the harsh reality of Gold Lick for the sanctity of his former, artificial life.

In his ramshackle desert trailer, Bruce resumes the daily grind of genre sequels, poor housekeeping and cheap whiskey, but a gut-wrenching call from his biggest fan, Jeff - now forced to take on Guan-Di alone - prompts the actor to re-evaluate his destiny.

Against his better judgment (and the angry citizens of Gold Lick), Bruce returns to defeat Guan-Di, save Jeff, and snag his hot mother. In the climactic, mano-a-monster, Bruce tries to rise above the miserable, off-screen schmuck that he is and become a hero…in real life.

Be afraid, Gold Lick – be very afraid.


Casting by TIA REAGAN Costume Designer CLAUDIA EVERETT
Associate Producer CRAIG “KIF” SANBORN Line Producer GARY KOUT
Music by JOSEPH LO DUCA Edited by SCOTT SMITH Editorial Consultant BUD SMITH
Production Designer GEORGE COSTELLO Director of Photography KURT RAUF

Production Notes

My Name is Bruce is a partnership between Dark Horse Indie CEO/producer Mike Richardson (Time Cop, The Mask, Thirty days of Night), Image Entertainment, Writer Mark Verheiden (The Mask, Battlestar Gallactica) and actor/producer/director Bruce Campbell (Army of Darkness, Bubba Ho-Tep, Burn Notice).

As residents of Oregon, Mike and Bruce took advantage of the state’s new rebate program to stimulate film production, and set up shop in Medford in the spring of ’06. Situated in a fertile valley, Medford has a long history of pear production, and is the home of Harry & David. Downtown, a former pear packing facility was converted by owner John Foote (Land Mind Productions), and it became the base of operations. Parts of the old building doubled for everything from a strip club to a space outpost.

Land Mind also provided a green screen stage to shoot numerous visual effects sequences With the help of materials from local ranchers and dead trees from Bruce’s property, George Costello (Production Designer) supervised the construction of a custom “back lot” that would provide the town of Gold Lick, Oregon.

To round out location needs, the Medford chapter of the Elks Club doubled wonderfully as the interior of city hall, a gun store and a tavern. Fittingly, Elks Clubs were formed by actors in order to have a place to “socialize” (and/or drink). Making a film in a small town can be a challenge, mostly because of the lack of local “talent,” but casting in southern Oregon was a pleasant surprise. The task of Tia Reagan (casting director) was not necessarily finding qualified actors, but scheduling them! Nearby  Ashland is home to one of the largest Shakespeare festivals in the country, so actors were plentiful, but they were all working.

Aside from local talent, My name is Bruce is littered with genre-favorite guest stars like Ted Raimi (Xena, Spider-Man) in three roles, Ellen Sandweiss (Evil Dead) as Bruce’s ex-wife, Danny Hicks (Evil Dead II) as Jake the pig farmer, and Tim Quill (Army of Darness) as Frank the gun store owner).

Ben and Butch McCain (Biodome, Lois and Clark: The New Adventures of Superman) came to Bruce’s attention while promoting a film 20 years ago in Oklahoma City. Their love of music and humor led Bruce to cast them as the mayor and Sheriff (respectively), and to invite them to write a Beverly Hillbillies-ish theme song, The Legend of Guan-Di.

Behind the camera, Mike and Bruce assembled a crew of long time associates . Writer Mark Verheiden has been friends with Mike since their formative years in the suburbs of Portland, Oregon. The two kicked around ideas for My Name is Bruce and pitched it to the actor himself at a fun meeting in ’04, and the script was born.

Kurt Rauf (Director of Photography) took an early job on the original Evil Dead as a production assistant and has continued to work with Bruce and his associates ever since. Melanie Tooker (Special make-up Effects) has been making Bruce look weird for fifteen years, notably in Bubba Ho-tep and man with the Screaming brain.

Chris Patton (Special Effects Supervisor) first got Mike Richardson’s eye on Monarch of the Moon, a fun, over-the-top special effects extravaganza in the vein of old Flash Gordon serials. Composer Joseph LoDuca scored Evil Dead and probably half the films Bruce has ever appeared in, like Army of Darkness, or TV shows, including Xena: Warrior Princess.

Post production sound was provided by Oregon Sound Recording. Sean McCoy, rerecording engineer, has become familiar with Bruce’s voice on movies (Ant Bully), video games (Evil Dead and Spider-man) and TV (Burn Notice), so his facility was a natural choice - it’s been a second home to Bruce since moving to town almost a decade ago.

My Name is Bruce was released in the fall of ’07, with premieres in Portland, Oregon, Detroit, Michigan, and Los Angeles, California. It is now available for purchase on DVD and Blu-ray disk.